Author Topic: Do You Use Autoresponders to Publish an Ezine?  (Read 127 times)

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Offline tbtoyl

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Do You Use Autoresponders to Publish an Ezine?
« on: January 01, 2021, 06:12:30 am »
 Do You Use Autoresponders to Publish an Ezine?
 If you have not yet purchased an autoresponder or
 signed up with any autoresponder service, make
 sure that you inquire about the broadcast feature
 first. Not all autoresponders or autoresponder
 services have this feature, and as your marketing
 progresses, you will find that this is one of the most
 useful features of the service or program.
 There are many uses for an autoresponder. One
 such use is the publishing and distribution of an
 ezine or newsletter. Since autoresponder services
 usually are set up to send automatic responses to
 the people on the list at certain intervals after they
 sign up, setting up an autoresponder to send out an
 ezine can be a little confusing.
 Depending on the service or autoresponder that you
 are using, you will need a ‘broadcast’ feature. The
 broadcast feature works essentially the same as the
 autoresponse feature, with one big difference.
 The messages are not sent out at intervals. The
 messages can, however, be scheduled to go out on
 a certain day, which has no bearing on when the
 subscriber was actually added to the mailing list.
 Broadcast messages are ‘one time’ messages that
 are only sent to your current mailing list. People
 who sign up for your list after the broadcast has
 been sent do not receive it, unless the specifically
 request it with an autoresponder address, which
 you must set up.
 Using the broadcast feature of most autoresponder
 services, you can simply go and either type your
 newsletter, or copy and paste it into the editor, then
 choose to send the broadcast to your entire mailing
 list. More advanced autoresponder services will
 usually have broadcasting features.
 Using an autoresponder to maintain a mailing list
 and to distribute a newsletter is a wonderful idea.
 Your subscribers can easily opt-in, or opt-out, and
 all of the distribution is handled for you, based on
 the schedule that you set. List maintenance can
 become very difficult without the automation that
 autoresponders provide. You can write each issue
 of your ezine or newsletter well in advance, and
 have it delivered to your mailing list, no matter
 where you are or what you are doing. That is the
 beauty of automation!
 Since all past broadcast and autoresponse
 messages are saved, you can easily refer back to
 old issues, or allow people to request past issues.
 You can also use the tracking feature throughout
 each issue of the newsletter to determine how
 many clicks you are getting for the various products
 or websites that you promote in your ezine.
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