Direct email marketing and the use of email for information delivery has become increasingly popular, not only judging by industry authority statistics, but my own inbox! Autoresponder and list management software has evolved from a simple one-response application to a vital follow up and marketing tool.
While many people have questioned the effectiveness of email marketing due to the rapid increase in unsolicited mail in recent years, it still proves to be a very effective means of promotion on a budget.
As the popularity of this marketing strategy has taken hold, so has the range of autoresponder and mailing list manager software packages available.