An ICO (Initial Coin Offering) launch is a fundraising method where a blockchain project issues its own digital tokens to investors in exchange for capital, usually cryptocurrencies like Bitcoin or Ethereum. The process begins with a project idea, followed by token creation, whitepaper development, and smart contract deployment. Once the ICO is live, investors can purchase tokens during the sale period. These tokens may represent utility, governance rights, or future value within the ecosystem. After the fundraising phase, tokens are distributed, and the project continues development with raised funds, aiming for exchange listings and ecosystem growth.