"It is not possible to succeed in business without marketing”.
“It may be that you require no advertising at all. But you will require marketing for the success of your business”...
No matter if you are a contractor or tradesman facing skyrocketing building costs / a small retailer wanting to stay competitive / a service business wanting to decrease advertising costs / a real estate agent striving to stand out in the crowd / or a home based business trying to reach more customers…The name of the game is finding new ways to increase profits to stay in business.
What is Internet marketing for small business?
Let’s first describe what it is NOT…it is not putting up a website and hoping someone will stumble upon it. Perhaps you’ve even had a business associate share his experience with “Well I had a website and it never made me a cent”
Unfortunately for your business associate, no one explained to him the difference between an internet marketing strategy ( a website is only one component of your strategy) versus building a static website that is nothing more than an online brochure.
Internet marketing for small business integrates a finely tuned website with marketing methods both online and offline to reach your targeted potential clients and grow your business. Methods and strategies you will want to become familiar with include: SEO (search engine optimization) to assist your clients in finding you as they search the internet / List Building and email marketing to build relationships and convert buyers into return customers / and Niche Marketing online allows you to locate untapped markets in your area to grow your business.
If all this jargon sounds confusing and expensive, don’t panic…we have website marketing solutions that are both easy and affordable (and work with all budgets).
Why do I need internet marketing for my offline small business?
#1 Survival – web marketing is a "secret weapon" survival tool -- Simply put, your website makes a small business BIG. It is the secret weapon of marketing in today’s economy. With optimized internet web site marketing even small businesses that have something to offer can compete with large companies. Web site marketing helps to level the playing field. The success or failure of your business can be simply the way in which you market your product or service. Every type of entrepreneurial enterprise requires marketing…there are no exceptions.
#2 Growth – through online business marketing strategies -- “There are loads of small businesses throughout the United States. Many of them offer superb products and highly desirable services. But fewer than 1/10th (one-tenth) of one percent of those businesses will make it to the point of phenomenal financial success. The elusive variable that makes the difference between merely being listed in the Yellow Pages and being listed on the New York Stock Exchange is the marketing of the product or service” Jay Conrad Levinson. - "Guerilla Marketing"
Perhaps growing to the point of being listed on the New York Stock Exchange is bigger than you want to get, however every business needs to make money to survive and even more money to prosper. Our Max-Marketing Website Package is the secret weapon in your arsenal of marketing tools.
#3 Compete in today’s market with an online presence that works for you 24/7
Did you know ….
87% of buyers looking for your products research online before visiting a store.
78% of buying public will do comparative shopping online before they purchase.
Less than 50% of all small business owners have a business website and only about half of those business owners know how to leverage a “marketing website” to increase their competitive edge.
Is your current business marketing using these figures to strengthen your marketing plan?
#4 Stand out above your competitors -- Every small business and smallest of businesses will spend hundreds and thousands of dollars on:
* Telephone
* Yellowpage ad
* Avertising
* Letterhead
* Business cards
* And location
Because anyone who has ever started a business know how important these elements are to having a mere chance of success.) However, today is the era of internet – the most powerful, accessible, dynamic communication system ever.
Most of us will utilize the internet daily for one or multiple reasons to:
* Do research
* Find answers
* Get directions
* Locate products and services
* Compare prices to finalize our purchasing decision
* And make online purchases.
Your website best provides answers of who, what, why, how, and when to potential buyers . They evaluate the quality of your business, and the value of your service. Bottom line, after all the searching, calling, querying, and asking other people, the final piece in the buying process is your website. It’s your website that seals the deal…clinches the sale…and reels in the business.
** Most important reason:**
#5 The internet is where your customers are looking for you -- Whether you're online or not…ONLINE IS WHERE YOUR CUSTOMERS ARE. Your website lets your customers know who you are, what you offer, and what you stand for. Customers need to know where to find you and how to reach you and if they are interested in your services and products. A web site gives your business visibility, presence, and credibility. This is just as important for your local business as it is for cultivating potential out-of-area business. (Be sure to get a copy of our INTERNET WEB SITE MARKETING GETTING STARTED GUIDE.
To learn more about AdvanceTrack Marketing... the creators of "Max-Marketing"... and how they can best serve the marketing needs of your company, please visit our company website at
www.advancetrackmarketing.com . and additional information at
www.bizwebs4u.com .
J. Becker
Team Leader
email: jb@advancetrackmarketing.com
AdvanceTrack Marketing
P.O. Box 7472
Goodyear, AZ 85338
623-337-5618
Fax: 866-719-2431
email contacts:
general: team@advancetrackmarketing.com
