A common feature on the World Wide Web is advertisements and, in particular, banner ads. Everyone has seen them – they are rectangle in shape and come in different styles, designs, layouts etc… but all serve one universal purpose, namely to promote a product or service.
For publishers at least this form of advertisement is hoped to serve two purposes. Firstly it is anticipated that the internet user will see the banner ad, like either the ad itself or the product and/or service it is promoting and click on it to visit the publishers website. This means that the publisher has gained 1 visitor it would not have had if that banner had not existed. It is even better if the visitor buys something from that site then the banner truly is a success. Secondly the publisher will hope that the banner itself will register somewhere in the visitors sub-conscious so that it returns to them at a later date. Then they will go and check out the product and/or service by themselves.
However having a flash, creative and appealing banner will not do any good unless it is properly targeted. By targeting I mean on websites that are relevant to the product or service that you are promoting – but getting hits from these sites as a result of your banners your pagerank will increase as well. Publishers aim to get their banner exposed in 3 ways: banner exchanging whereby you agree to display another companies banner on your site in exchange for them displaying yours on theirs; paying other sites to display your banner; and paying a banner organization network to display your banner on several different sites. All of these can be extremely effective in marketing your business.
However banner ads are but a small part of promoting your product or service, especially if you are an affiliate. While they serve a very good purpose and have evolved into one of the main ways in which companies can gain exposure there are many other methods as well that, when all combined together, can carve out a great career for yourself in affiliate marketing. It should be noted that the above information is not just confined to banner ads as the purpose can also be attributed to text ads as well.
This leads to the inevitable question of which is better, text or banner advertisements? It is questions like these that you need to answer to become a successful affiliate marketer but we don't expect you to figure all this out on your own, help is at hand. ‘The Secret Art of Successful Affiliate Promotions' can provide you with the knowledge to answer these sort of questions and decide which way of advertising is right for you.
Unfortunately most affiliate marketers do not know how to successful promote, expose and market the product they have chosen to front therefore their career in affiliate marketing will end before its even really began. Promoting your product is perhaps the most vital aspect of the affiliate marketing niche and should be one of the first researched topics.
