Impact of Responsive Website on SEO

[LindaJReynolds]

 If you are following IT news lately, then you might have gone through a new article discussing the fact that Google will stop promoting non-mobile friendly websites in its search results. If you want to prevent your business from sinking, you will have to get a mobile responsive website. This means that your SEO efforts will also take a hit if you do not get a responsive website created quickly.

No Duplicity
If you do not have a responsive website, this automatically means that you are using duplicate content on the desktop and mobile version of your website. Do you know what impact this will have on your SEO? Duplicate content on your website means poor SEO ranking for your website. This means when a customer searches for a key term related to your business, they will find your competitors instead of you and your sales will eventually dwindle.

Low Bounce Rate
If your visitors are not spending enough time on your website, Google and other search engines will automatically push your website down the rankings. The main reason why your customer leaves your website after few seconds is that they do not get what they are looking for or have to make an effort to find it. This is not the case with a responsive website. The customer will get an ideal view according to the screen size and will spend more time on your responsive website. A mobile responsive website plays a crucial role in keeping bounce rate to a minimum, which is good for your business.

Big Leap on Mobile Search Rankings
With a responsive website, you can cater to millions of people conducting mobile searches through their smart devices. In fact, the number of people doing mobile searches has overtaken number of searches done through desktops. When your website is ranked higher on mobile search rankings of popular search engines, it will get more hits automatically. This gives you a brilliant opportunity to make new customers.

A responsive website can give your business the impetus it requires from the digital world by ranking your website higher than your competitors rank. With low bounce rate and no duplicity, you can see your website on the first page of Google’s search results. Your visitors will spend more time on your webpage, which could lead to more sales and business coming your way. Take advantage of the latest technology and breathe new life into your business with a responsive website. 



Source: Mobile Friendly Website Birmingham