Intune Media are pleased to announce the new Sweeney Dog Pet Services York website has just gone live, providing a great user experience and one stop shop for all pet care needs in the York area, making you and your pets lives a whole lot more enjoyable.
The Background
Sweeney Dog Pet Services successfully launched in Yorkshire in 2008. It’s not difficult to see why they have an increasingly large and satisfied customer base.
“It’s a great alternative to using boarding kennels and catteries - and it’s right here in York!”
“Sweeney Dog can walk your dogs when you are away. Your dogs will love it and it means you don’t have the expense of putting them into kennels!”
Bernard Flynn came to Intune Media for advice about the Sweeney Dog Pet Services website, as he realized customers are increasingly looking online for products, services and reviews.
The Challenge
To provide a search engine friendly, easy to use website that allowed existing and potential customers to make an informed decision about their pet needs, ultimately to drive online enquiries and bookings.
The Solution
As part of the initial design process, we created a user journey specification. We sat down with the client to define the various types of customers that could potentially visit the website and the different tasks they might wish to complete.
These included finding out about dog walking, pet grooming, pet taxi, dog care, cat care, key holding services, nutritional advice and food and micro chipping services.
The website design was created, ensuring that all expected customer needs were fulfilled. Defining the user journey at the beginning of the project allows the website to be evaluated at different points to ensure the goals are still being met. This then forms the basis for the end-user testing scenarios.
The website itself is based on a wordpress content management system (CMS) allowing updates to the website to be made quickly and easily, with the added benefit of a business blog for company news, tip of the day and product reviews.
One of the most important tasks is to drive users to the contact details. A call-to-action has been placed on all pages of the site so no matter what the customer entry point, they can find this information easily.
The Results
The website was launched on time and within budget. The result is a clean, easy to use site that allows customers to view all of the services offered, signup to follow Sweeney Dog Pet Services on various social profiles and all important customer service functions to be carried out easily and efficiently.
The website is undergoing constant optimisation to ensure maximum visibility in the highly competitive world of dog walking, pet grooming, pet taxi, and dog care, and continues to grow in popularity.
