Author Topic: Keywords World: Optimizing Your Website?  (Read 72 times)

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Offline tbtoyl

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Keywords World: Optimizing Your Website?
« on: February 03, 2021, 03:45:07 am »
 Keywords World: Optimizing Your Website?
 Having good content in your website is a blessing not only
 for search engine optimization, but also for usefulness to the
 person browsing your site. If you can make your site useful to
 me, I will certainly return to your site to find out if I can
 use something else again.
 It is only natural that webmasters continuously crave higher
 search engine rankings. After all, the closer your site is to
 the first entry in the search engine results page, the more
 chances you have of bringing on surfer traffic to your website.
 The choice between proper website content composition and
 keyword saturation is a continuing dilemma that many web masters
 and internet marketers continue to mull over. Should the page of
 the site be designed specifically to enhance search engine
 results ratings or should the site’s pages contain proper and
 relevant content with regards to its existing purpose?
 To be given a high search result ranking, the website must
 contain relevant information or content. This means that you
 can’t just jumble keywords together in a haphazard manner. You
 need to have quality content written down to describe your
 website and its contents. The search engine examines your
 website and all that it contains.
 The search engine will try to figure out if the keywords
 contained in your web pages are relevant to the
 user’s search parameters. For example, a user searches for
 the word “bird”. The search engine finds two websites with
 the word bird in it. The first website adds descriptions and
 additional information about the word bird.
 The second website has the word bird, but it also contains other
 words like tiger, lion, zoo, seal all jumbled together in no
 particular order. Armed with this information, the search engine
 uses algorithms to determine which of the 2 sites has more
 relevance to the user’s query. In this case, the first website
 which has a descriptive article about “birds” is prioritized by
 the search engine. In addition to being ranked higher by the
 search engine, the user is directed to the first website and
 finds exactly what he is looking for.
 Already, you can see that there need not be a conflict between
 search engine optimization and keyword placement.
 You need to properly define your keywords in terms of
 relevance. The criterion for keyword relevance is based on how
 you think a searcher will write down his query. If he is looking
 for a pair of shoes, will he use “size 9” or “black size 9” or
 “Nike”? The best way to figure things out is to be a customer
 yourself. Go to a search engine and search for a single specific
 topic or product by using different words. Take note of the
 search strings you use and how relevant they are to your target.
 Say, you want to buy a CD of Eric Clapton so you are also
 searching for a store to buy it from. Do you type in “buy Eric
 Clapton” or is it “Eric Clapton CD”? As a searcher do you
 have a specific album in mind? Are you searching for Eric
 Clapton’s unplugged album? If so, how are you going to search
 for it? As the keywords get more specific, the more relevance it
 assumes. This is actually a trade-off. Keywords or phrases that
 are specifically relevant to the topic at hand tend to bring in
 the correct kind of web traffic that you are looking for.
 However, because of their specificity, your website will only be
 used as a search result if the user’s query specifically matches
 your keywords.
 Writing content is not as easy as jotting down a sentence or
 two. Think of the search engine as an artificial intelligence
 that needs to know everything. The more it can read, the better
 it can judge the relevance of your content. That being said, a
 lot of internet marketers write keyword, rich content articles
 with a minimum of 400 words per article. To put it in simpler
 terms, a search engine is slow to grasp the whole point.
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