Author Topic: Managing And Recruiting Affiliates  (Read 122 times)

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Offline tbtoyl

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Managing And Recruiting Affiliates
« on: February 14, 2020, 03:53:31 AM »
 Managing And Recruiting Affiliates
 It's extremely important to stay in contact with
 your affiliates, even more so with the high performers.
 Do not wait for them to contact you, as if you
 do, it normally means they are reporting a problem.
 By taking the time to contact them, you are showing
 that you are interested in the partnership.
 Once affiliates begin to sign up, even if you are
 automatically approving them, its in your best
 interest to audit your network on a regular basis.
 Now, the FTC is making marketers responsible for
 the actions of their affiliates. If your affiliates
 get out of control, it could cost you a lot of money.
 You'll have hundreds of affiliates sign up for your
 program. Hobbyists, spammers, webmasters and even
 marketers. It's very important that you review
 each one on a regular basis to ensure the way they
 are promoting you is acceptable to your company and
 above all - its legal.
 Below, you'll find some tips when screening:
 1. All affiliates must have an active web
 site. If not, they may be spammers.
 2. The affiliate site content must relate
 to your products or services.
 3. The site should have appropriate levels
 of content.
 4. Misuse of content. Be very clear with
 your affiliates and what content they can use from
 your website.
 Affiliate fraud
 Fraud with affiliates has been increasing over the
 last several years, which is another great reason
 to screen your affiliates on a regular basis. With
 fraud, there are two main types:
 Malware - Some affiliates out there have developed
 software that is installed on a machine, normally as
 part of a free download. When someone clicks on the
 affiliate link, the true affiliate ID is replaced
 with the fraud.
 Fake purchase - If you have a product of high value
 that returns large commissions for affiliates, you
 may notice some bad parties signing up, then using
 stolen or fake credit card information to purchase
 products via their links.
 Communicating with affiliates
 Good affiliates are normally busy, as they can
 easily forget about your services and products.
 As time goes by, your offers can wind up less in
 less visited areas or accidentally deleted.
 You don't need a new product as an excuse to
 contact your power affiliates. Even if it's just
 a quick note to ask if they need anything. You
 can also use the opportunity for feedback on your
 program as well.
 Managing a successful affiliate program is not an
 easy task you can fully automate, as you'll have
 to get involved. Happy affiliates are more
 productive, and the more money they make - the
 more money your company makes as well.

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