By collecting and interpreting data from your website or related to this tool, a web analysis is being carried out. This analysis is used to optimize your website and executive email list its results. Thanks to website analysis, you can understand how users behave and how they interact with your website to identify flaws and create improvement strategies. In the analysis of the website, the executive email list Performance Indicators (KPIs) , the metrics, etc. act. In addition, it helps to know the profile of the majority user of our website.
In a few words, analytics is not a simple statistic, since statistics is responsible for examining web traffic, but analyzing the behavior of that traffic is the executive email list of web analytics. Now, to correctly analyze the results obtained, you must be very clear about your KPI, since these vary depending on your business. For example, the
executive email list is not the same for a corporate site executive email list for an e-commerce. It is a valuable tool with which you can analyze recurring trends and behaviors over time, as well as compare the performance of SEM, SEO , etc.
It allows us to know as accurately as possible the behavior of our users in order to rethink strategies and propose performance improvements. Types of website analysis: Quantitative (what) and qualitative (why) Qualitative analysis This type of analytics seeks to executive email list the “why” of user behavior. This type of website analysis provides visual information about user behavior within our website and what is it for? Well, to optimize your navigation. Quantitative analysis It provides numerical data on behavioral values of our users and responds to "what" users do.