A successful SEO strategy has to stand the test of time. The only way to maintain your ranking on Google and the other major search engines is to combine original content with quality links. There are many ways to practice SEO, but only one RIGHT way. Many SEO Companies go about ranking the easy way – they copy optimized content from one site to the next, and the links they provide their clients lack the essential qualities that Google requires.
Many websites that were ranking at the top of Google searches recently disappeared from view. Most of these websites hired an SEO company to create links and content for their site. Recent updates to Google caused a lot of company websites to basically disappear. The losses in revenue for these companies are staggering.
If this describes your website then you’re probably wondering what happened. To put it in simple terms, Google is getting smarter, and many SEO Companies simply went about ranking in the wrong way.
Google’s quality guidelines demand that links packages mirror the natural subset of their main index. What does this mean?
Have you ever gone hiking or camping in the woods? If you have, then you know that there is a certain natural order to things. There are saplings, small trees, and big trees of many different varieties. No natural forest has trees that are one size, one thickness, or even one species.
Now consider what it would be like to go hiking down a one way path in a forest that had been clear-cut, and all of the trees had been replanted at the same time. Sure, it would still be a forest. But the trees would all be one size, one thickness, and one species. You would immediately recognize the difference.
The same holds true with one way links. Your links must look natural to Google, or it will recognize that they were manufactured. Many SEO Companies try to game the search engines. The one way link packages they provide their clients lack the "natural" qualities that Google looks for when deciding how to rank a site. Instead of looking like they grew organically, they look like they were planted. Bottom line: Spamming the search engines will ultimately fail.