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Register for an account here: http://dsp.bluagile.com/#/signup


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Minimal CPM $0.1


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Video
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Minimal CPC $0.01


http://bluagile.com

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Bluagile is a self-serve demand-side platform (DSP) that marketers and advertisers can use to launch their campaigns.
Here are the details of our platform:

Platform type: Self-serve DSP with RTB and retargeting capabilities
No. of partner exchanges and ad networks: 30+
Traffic available: display web, mobile web and in app, pop Creatives we support: static, dynamic, rich media, JS, adTag, iFrame, rotating tags
Pricing model: dynamic CPM
Payment Option: Prepayment Only. $500. If you would like to start with a small ad spend, let me know at skype: support.bluagile
Geos available: worldwide
Targeting Option: Geo, OS, Browser, Ad Exchanges, 3rd Party Targeting (Static Banner), Time Targeting, , CARRIER/ISP Targeting, Whitelisting, Blocklisting, Publisher ID, IP Blocking,

Please note that we do not allow the following campaigns:
- Tech support
- Downloads, force downloads, auto downloads
- Those that redirect to malware or phishing sites
- Adult
You can register through this link:http://bluagile.com/register/http://bluagile.com
For Inquiries, email at info@bluagile.com

You can contact me at
Email: support@bluagile.com
Skype: support.bluagile

3
Bluagile is a self-serve demand-side platform (DSP) that marketers and advertisers can use to launch their campaigns.
Here are the details of our platform:
Platform type: Self-serve DSP with RTB and retargeting capabilities
No. of partner exchanges and ad networks: 30+
Traffic available: display web, mobile web and in app, pop
Creatives we support: static, dynamic, rich media, JS, adTag, iFrame, rotating tags
Pricing model: dynamic CPM
Payment Option: Prepayment Only. $500. If you would like to start with a small ad spend, let me know at skype: support.bluagile
Geos available: worldwide
Targeting Option: Geo, OS, Browser, Ad Exchanges, 3rd Party Targeting (Static Banner), Time Targeting, , CARRIER/ISP Targeting, Whitelisting, Blocklisting, Publisher ID, IP Blocking,
Please note that we do not allow the following campaigns:- Tech support - Downloads, force downloads, auto downloads - Those that redirect to malware or phishing sites - Adult
You can register through this link:http://bluagile.com/register/
http://bluagile.com

For Inquiries, email at info@bluagile.com


You can contact me at
Email: support@bluagile.com
Skype: support.bluagile

4
Programmatic advertising has become an embedded advertising principle and method in many parts of North America and Europe.

Reports from eMarketer predict that 83% of display ads in the US will be bought programmatically by 2017. While programmatic continues to make a distinct mark on western ad spend, it’s still remains a budding concept in the Asia-Pacific (APAC) region.These are some reasons APAC is primed for programmatic advertising, and why brand marketers and advertisers in this region should board the programmatic train.

Hurdles for Marketers
Although APAC is a huge market for programmatic ad buying, some drawbacks include the simple lack of understanding of the concept by many marketers, agencies, and companies in the region.
Because programmatic is still in its infancy, very few players widely discuss its benefits. The fact that programmatic, in itself, is a complex matter—the acronyms and convoluted terms withstanding—makes it all the more difficult to popularize. [/size]Add to this the fragmented nature of the APAC market, and there’s truly a challenge. Doing business in Asia differs across countries and cultures, as in the case of Japan, Malaysia, or China. The key is to know which market to focus on and expand from there. [/size]Finally, audience data is rather sparse across the region’s markets, and people with the skills and in-depth knowledge in programmatic advertising and big data are difficult to find.

[/size]The Next Frontier
[/size]While programmatic advertising has a slow uptake in the region, multiple sources have expected its growth. [/size]In an analysis by EConsultancy, programmatic advertising will take 33% of the advertising industry by 2018, and video ads sold programmatically will take up to 15-50% by the end of the year.[/size]Some reasons for these predictions hinge on the fact that APAC is a growing market. Not only it is a population-dense continent, but there is massive mobile usage in many countries particularly the Philippines, Indonesia, and South Korea. This continues to increase fast, even in countries where mobile is not yet widespread. APAC saw the fastest growth in mobile inventory in 2014 that added up to 192%. Mobile demand has also increased 329%. [/size]This presents programmatic marketers great opportunities. Mobile usage, majority of the time, is on mobile chat and messaging applications. Some examples are WeChat in China or QQ in Japan. These are a rich platform for programmatic ads. [/size]Mobile gaming is another rich platform. Research has shown that APAC is the world’s largest mobile gaming market with $6 billion in revenues. This number continues to grow by 25% annually. [/size]Finally, the increase in internet usage makes APAC a prime market for programmatic advertising. Recent statistics show that over a third of the APAC population now use the internet. [/size]Social media activities also continue to rise: active social media accounts on APAC countries’ popular social media sites increased by more than 47 million. [/size]The massive growth both in mobile and internet use makes for a great playing field for all things programmatic, and although there are challenges that marketers need to overcome, it is only a matter of time before programmatic takes full swing in the region.


[/size]http://bluagile.com/why-asia-pacific-apac-is-primed-for-programmatic/

5
About us:

We are an online advertising company with our own demand-side platform (DSP). We want to work with companies that want to have access to display, mobile and pop traffic worldwide.


We make it fast and efficient for brands, agencies and marketers to pinpoint their target audience thru our self serve RTB platform. Bluagile give you access to more than 50 billion  web and mobile impression at your desired rates.



Reach: 170+ countries
Traffic inventory available: Display pc / desktop, mobile web, in-app, popunder (desktop and mobile)   
Pricing: dynamic CPM   
Creatives we support: adTag, JS tag, rotating tags, flash ads, rich media ads   
Targeting: Geo, category, 3rd party audience, device, browser, operating system   
Payment terms: prepayment (you need to fund your account before you can bid) 


 If you have any of these requirements, I'd be happy to discuss further. 




support@bluagile.com 
Skype: support.bluagile

6
There have been big shifts in the advertising industry in the past years, including the adoption of ‘programmatic’ to describe the role of technology and automation in optimizing digital ad buying.
After the discovery of programmatic, the most recent development was real-time bidding (RTB), which literally meant the transaction of online media via an auction-based system.
There are still those, however, who understandably interchange the usage of programmatic and RTB despite the shift in attention. Here are some clarifications on the differences between programmatic and real-time bidding and why you should not confuse the two.
What programmatic advertising is
We need to know what the two terms mean in order to understand the differences between them.
Programmatic advertising is the use of machine technology to enhance and optimize ad buying. This is done through various machine-based data gathering, which is then used to create intelligent data that agencies can leverage for their campaigns. Programmatic allows agencies to target audiences based on certain measures. This makes audience targeting much more direct.
Advertisers had to place ads on a particular website to target a specific audiences in the past. Now, programmatic allows the advertisers to target consumers on any site by gathering and analyzing valuable information from the consumers themselves.
The definition of RTB
Real-time bidding is the auctioning off of ad space for agencies to bid on. This usually happens in the time it takes a webpage or mobile app to load.
Certain platforms and exchanges usually facilitate this procedure. As the webpage, mobile app, or other display platforms load, information is sent through these exchanges allowing advertisers to make bids. Whoever wins the bid has their ad campaign displayed on the loading webpage or platform.
RTB is beneficial to agencies as it provides information on ad inventories in real-time. Through this, buyers can purchase ad space knowing beforehand that their ads will be seen directly.
So what’s the difference?
The difference is simple. While programmatic is a certain trend in advertising, RTB is one method to carry out this trend.
Programmatic advertising makes use of RTB to allow agencies to make purchases. This does not mean that programmatic and RTB always come hand-in-hand.
Programmatic can exist without RTB as seen in the idea of programmatic direct. This means buying ads with programmatic technology through more traditional means and not RTB.
RTB can be seen as a subset of programmatic, a part of the bigger picture. While programmatic is the use of artificial intelligence to optimize ad buys, RTB is what some programmatic platforms, such as DSPs, use to make these purchases.
Why the terms should not be confused
Agencies and advertisers can only concentrate on the future of programmatic once they understand its true scale and not constrain it to the smaller notion of RTB.
While RTB is a convenient innovation, simply learning the ropes of RTB and not focusing on the wider scale of programmatic can set an agency behind.
Agencies can only start to build relationships with their consumers once they accept programmatic as it is—not limited as RTB.
Advertisers, if they continue to see RTB in lieu of programmatic, run the risk of seeing their associations with their consumers as lists of purchases and not as relationships and contacts made.


http://bluagile.com/why-you-shouldnt-confuse-programmatic-advertising-and-real-time-bidding-rtb/

7
Bluagile is a self-serve demand-side platform (DSP) that marketers and advertisers can use to launch their campaigns.

Here are the details of our platform:
Platform type: self-serve DSP with RTB and retargeting capabilities.
No. of partner exchanges and ad networks: 30+
Traffic available: display web, mobile web and in app, pop
Creatives we support: static, dynamic, rich media, JS, adTag, iFrame, rotating tags
Pricing model: dynamic CPM
Geos available: worldwide
You can register directly through this link: ""http://bluagile.com/register [/size][/font]
Also here is a free guide on how to promote your products, service and app by using Programatic RTB media buying:http://bluagile.com/free-guide-rtb/[/size][/font]
If you have questions, you can email me or our RTB support team at info@bluagile.com[/size][/font]

8

http://bluagile.com/why-now-is-the-right-time-for-your-ad-campaigns-to-go-programmatic/




When you look at all the buzz about programmatic, you realize it is going mainstream. Although programmatic really took off in 2014, it’s not too late for your agency to take advantage of this growing trend.
Here are some reasons NOW is the right time for your campaigns to go programmatic.
Premium Inventory Expansion
Programmatic’s wide and accurate reach is part of why it is enticing to many advertisers. Some have argued, however, that the inventory offered by programmatic is too limited and basic and therefore constrains the reach and effectivity of their campaigns.
But as programmatic becomes more acceptable, companies and brands started to leverage the inventory from it.
Not only can you run programmatic ads on Facebook and Twitter, but companies such as Time Inc., News Corp., Wenner Media, and American Media, have opened up their inventory as well. This means your agency can expect to deal with better, more top-notch inventory, from now on.
The Rise of Programmatic Video
In the past, and sometimes even until now, agencies thought that programmatic mainly dealt with display advertising. Some argued that if they wanted to get their message across, it would have to be through more dynamic platforms like video, and not just display.
The idea that programmatic only deals with display ads contributed to its slow progress.
Only a year ago, programmatic specialists did not expect programmatic video ads to grow rapidly. Business Insider’s report predicts programmatic video to be one key factor in driving growth in the programmatic sector.
Predictions have been made that ad spend on programmatic video will total $3.9 billion by 2018.
IAB’s Anti-Malware
One of programmatic’s major stumbling blocks was the increasing reports on click fraud. Advertisers became wary that majority of the impressions that they got from ad tech platforms were from bots.
In 2014, however, The Interactive Advertising Bureau (IAB) released their Anti-Fraud Principles. These are, essentially, three principles that will help remove poor-quality ad traffic for good.
Even better, IAB also created the Anti-Malware Working Group, which is a group that identifies and combats malware attacks on digital supplies.
With established parameters like these, it is much safer now than it was before to invest in programmatic.
Better Technology
Gone are the crude methods of earlier programmatic platforms. Better ad techs are developed as programmatic becomes more mainstream.
Demand-side platforms (DSPs), supply side platforms (SSs), real-time bidding (RTB) applications and other platforms are just some technologies related to programmatic advertising.
With each new innovation, advertisers see major growth with these ad technologies. Platforms are even more efficient and able to carry out multiple functions in one site. This adds a number of conveniences for advertisers that older platforms could not provide.
Invest in ad tech now, and these conveniences and innovations are yours to command.

9
Post Your Articles Here / An Introduction to Programmatic Advertising
« on: February 02, 2016, 12:05:20 AM »
http://bluagile.com/an-introduction-to-programmatic-advertising/

Whether you’re privy to the online advertising industry or not, chances are, you’ve heard of programmatic advertising. While programmatic is still far from taking over the digital advertising market, it has been growing steadily.

[/size]In 2014, the spend on programmatic advertising added up to $10.6 billion. This figure will double by 2016 and will be 63% of the total spend on display ads in the U.S.[/color]
[/size]Despite its rapidly increasing popularity, some don’t exactly understand what programmatic advertising is, and how it works. Here is the brief and simple introduction to programmatic advertising to get you started.[/color]
[/size]A simple definition[/color]
[/size]The easiest way to understand programmatic advertising is to look at it as an automated way to buy and sell online ads whether in web display, mobile, and video. The decision-making process of each campaign — where to place the ads, who to target, etc. — is done through artificial intelligence (AI).[/color]
[/size]Programmatic advertising uses real-time bidding (RTB) technology where ads are auctioned off programmatically on a per-impression basis. The entire auction occurs within milliseconds.[/color]
[/size]Of course, despite the use of machines, programmatic advertising still needs the human element to design and prepare the creatives, launch and optimize campaigns, and come up with strategies that work on a short- or long-term basis depending on the campaign.[/color]
[/size]How does programmatic advertising work[/color]
[/size]The first step is the gathering of visitors’ data (behavior, location, and other parameters) from websites, mobile, and other display platforms. Artificial intelligence then analyzes these data, which will be essential to facilitate real-time campaign optimization.[/color]
[/size]Marketers and advertisers can access the data, whether first-party or third-party, from data management platforms (DMPs). DMPs are databases that store visitors information that can later on provide in-depth insights into the advertisers’ target audience.[/color]
[/size]A demand-side platform (DSP) is a technology that buys advertising based on the information from DMPs.[/color]
[/size]The real-time bidding (RTB) technology can then process the auction of ad impressions on certain websites, mobile, and other display channels. RTB is usually run through a DSP.[/color]
[/size]Real-time bidding can process the winning bid based on a pool of existing bids from multiple competing advertisers at any given time. The winning advertiser’s ads then appear on the publishers within their chosen audience. The winner for each bid depends on several factors such as bid price, budget, and category.[/color]
[/size]Why use programmatic advertising[/color]
[/size]One of the many benefits of programmatic advertising is that A.I. does a lot of the work. After you input your campaign information and campaign objectives, the A.I. works to place the ads, deliver the audience, and optimize the campaign. It chooses what works and what doesn’t in a very short period of time. This gets you to reach your campaign objectives faster and more efficiently.[/color]
[/size]In addition, agencies can react instantly to changing dynamics in the market because AIs run 24/7 and continually evolve and react to these changing dynamics.[/color]
[/size]Programmatic is also cost effective as it cuts off wasted ad spend from trial and error. Marketers can also adjust the cost per thousand impressions (CPM) through RTB depending on how valuable a certain impression is.[/color]
[/size]Finally, programmatic provides ease of buying ad impressions. With a click of a button, and from a single platform, advertisers can reach more with less time and effort. They can also allocate resources more efficiently to ad strategy and campaigns instead of the grunt work.[/color]

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